Sales forecasts are only accurate when Sales Operations Leaders have all the data they need. The first place to start is the selling process.
The most important skill in any sales organization is listening. Listen to the market, and listen to the data. But for that, you need to collect it first.
Sales forecasting accuracy is notoriously difficult to achieve. The key to improving results? Avoid dogmatism.
Accurate weather forecasts require far-reaching data, and sales forecasts are just the same. A good tool offers visibility across a range of metrics.